Appetite for Health is where “Nutrition Pros Eat Their Own Words.” As nationally-recognized nutritionists and nutrition spokespersons, we share with our food enthusiast fans, what’s in our shopping carts, our favorite recipes and even how we get back on track after slip-ups.
This is real life nutrition where we promote progress, not perfection. Click below to see what we mean…
What We Offer
Unique Branded Integration Opportunities
Appetite for Health (AFH) is a multi-platform food, nutrition and healthy lifestyle brand that reaches more than 16 million food and nutrition enthusiasts monthly via traditional TV broadcast and new online and social media.
We provide the same distribution and reach as traditional SMTs (Auritt, MultiVu) at a fraction of the cost! Plus with AFH you get the option of segment usage rights, guaranteed messaging, visuals and airing and online/social media integration that traditional SMTs do not provide.
AFH offers unique authentic partnership opportunities to help brands build visibility and brand engagement. AFH’s founders, Julie Upton and Katherine Brooking have appeared in hundreds of televised and print interviews, including segments on The TODAY Show, The Early Show, CNN and ABC’s World News Tonight. Katherine Brooking and Julie Upton are among the nation’s most respected and sought-after nutritionists. They provide weekly content to major online websites including The Huffington Post, Active.com, Livestrong.com and USNews and World Report.com, which together, have a combined reach of more than 70 million unique monthly visitors.
With their new book, The Real Skinny: Appetite for Health’s 101 Fat Habits & Slim Solutions hitting book stores and e-readers in April 2013, Appetite for Health is seeking dedicated partners who align with our mission and vision for various media opportunities tied to the book launch.
As nationally recognized media trained registered dietitians, Upton and Brooking are available for national or local media for broadcast, radio or print. They also conduct speaking engagements on behalf of their partners. For more about our nutrition spokesperson capabilities, click here. They have appeared or been featured in hundreds of national and local broadcast programs, print publications and e-media outlets.
Examples of recent work: Livestrong.com Feature, Surprising Health Benefits of Bananas
Sponsored Posts & Social Media Touts
Sponsored posts are available for select products and services that provide value to our fans. Sponsored posts also receive social media touts via Facebook, Twitter and Pinterest, among others.
Monthly Meal Plan Integrations
AFH offers monthly dietitian-developed delicious and nutritious meal plans that help our fans achieve or maintain a healthy weight. The Monthly Meal plans provide breakfast, lunch, dinner, snacks, shopping lists and recipes for the month. The meal plans are designed for 1,600 calories but are easily customized to provide 1,200 to 1,800-calories per day. Several opportunities exist for partnering with us on our meal plan integrations.
As an option for brands that provide a solution for our fans, Appetite for Health provides digital advertising of all standard sizes on AppforHealth.com.
Freebies are one of the most popular sections of the site and provide a a natural way to discuss products or services that help improve consumers’ health and wellbeing.
Twitter and Facebook Parties
Have Julie and Katherine host a party on Twitter that pertains to your product or service. We’ll work with you on details, including questions, giveaways and targeted hashtag. All parties will also receive a post and social media support about the event.
As writers and authors, Appetite for Health is available for various writing assignments.
Social Media & Online Partners
AFH extends the engagement of the four million AFH viewers by leveraging AppforHealth.com, FaceBook, Twitter, Tumblr, Pinterest and YouTube. AFH content is also featured on The Huffington Post, Active.com, Livestrong.com, the BlogHer Publishing Network to reach more than 70 million unique monthly visitors.
As experts in food and nutrition, AFH’s hosts are contributing writers for CookingLight, Prevention, Health and other national publications providing ongoing opportunities to generate national exposure for brands we enjoy.
Appetite for Health Audience Metrics
- 4.7 million broadcast viewers
- >151,000 page views* at AppforHealth.com
- >10,000 subscribers to daily e-newsletter
- >48,000 unique monthly visitors
- >70 million unique monthly visitors via HuffingtonPost.com, Active.com and Livstrong.com
- >19,500 Facebook Fans and 100,000-150,000 monthly Facebook reach
- >5,600 Twitter followers and >100,000 reached monthly on Twitter
*AFH.com uses two reputable third-party services, Clicky Web Analytics and Google Analytics, for daily usage and traffic reports. AFH.com is not registered with Quantcast or any other website monitoring services.
- 86% of AFH’s online and social media are female
- 77% between ages of 25-54 years old, 17% 55+
- 87% have college education and/or vocational education
- 63% earn between 30,000-112,000; 16% earn more than 112,000
- 95% of AFH’s online and social media fans are primary shoppers
- 93% of AFH’s online and social media fans are very likely or likely to try what we recommend
Credentials and Testimonials…and a bit of Braggery!
Katherine Brooking, MS, RD received her Master’s Degree in Nutrition Science from Columbia University and her clinical nutrition training at Bellevue Hospital in New York City and Greenwich Hospital in Greenwich, CT. Katherine also holds a Master’s Degree in International Banking and Finance from Columbia University. For more about Katherine, click here.
Julie Upton, MS, RD, CSSD attended the University of Michigan and received a Bachelor of Science degree in Nutrition from Michigan State University. She completed her dietetic internship at Beth Israel Deaconess Medical Center, a Harvard Medical School teaching hospital. She holds a Master of Science Degree in Nutrition Communications from Boston University. For more about Julie, click here.
I was impressed by Julie and Katherine’s knowledge of our products and the natural way they spoke about them on camera. Appetite for health’s media network across TV, digital and social helped to extend the message to a far-reaching audience in an authentic way. Appetite for health was able to meet my Brand’s marketing needs and provide both tactical executions and larger more integrated programs. Truly a great experience and I recommend Appetite for Health to any brand that is looking to establish credibility in the health & balance space.
Jon Levy - Senior Brand Manager, Kraft Foods
It has been my distinct pleasure to work with Katherine Brooking and Julie Upton on several projects promoting good nutrition and strawberries for the California Strawberry Commission. They are both consummate professionals, with plenty of great ideas and enthusiasm. In executing projects, they are well organized: projects run smoothly and efficiently, delivering excellent value.
Carolyn O’Donnell - Communications Director -- California Strawberry Commission
Appetite for Health’s fact-filled programs are fun and help us reach our core audience. Teaming up with them has resulted in hundreds of new Facebook fans for Chef’n and has helped us position ourselves as thought leaders in our industry.
Erin Christensen - PR & Marketing - Chef'n